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TradingPostCo: Hitching the corporate wagon to a new strategy

Case introduction

Situation

TradingPostCo is a $10B global specialty retail conglomerate with global activities over several geographies.

Complication

TradingPostCo had been underperforming the market over the previous decade. The company wanted to move back to positive growth, but needed help in developing a new corporate strategy to achieve this goal.

Key question

What would be an appropriate new corporate growth strategy for TradingPostCo?