TradingPostCo: Hitching the corporate wagon to a new strategy
Case introduction
Situation
TradingPostCo is a $10B global specialty retail conglomerate with global activities over several geographies.
Complication
TradingPostCo had been underperforming the market over the previous decade. The company wanted to move back to positive growth, but needed help in developing a new corporate strategy to achieve this goal.
Key question
What would be an appropriate new corporate growth strategy for TradingPostCo?