EuroMediaCo: Full potential business commands an optimal price
EuroMediaCo is a leading European newspaper company. Another leading media company wanted to buy EuroMediaCo and had recently approached management with an offer.
In order to assess whether a fair price had been offered, EuroMediaCo executives needed to establish their business's full potential and determine how that impacted valuation.
How could EuroMediaCo optimize its portfolio to achieve the best possible purchase price?