Pro bono case team: Developing an international expansion plan for a successful US campaign to decrease women's heart disease

Bain Approach

  1. 1. Change Agenda

    Define an agenda for change.

    • Awareness
    • Engagement
    • Action
    • Impact

    WHF will use this agenda as the basis for future alignment of the organization


  2. 2. Differentiate


    • Go beyond mere awareness
    • Be more than a celebrity cause
    • Set quantified goals

    WHF will excel along behavioral chain and communicate their results


  3. 3. Success Factors

    Derive success factors for:

    • Awareness
    • Engagement
    • Organization
    • Funding

    Key success factors will build the cornerstone of the GRFW roll-out in all countries

  • Stephan Stephan Manager
  • Daniel Daniel Consultant

Stephan and Daniel were in charge of clarifying the charity's objectives, putting together the international expansion strategy, and developing the processes required to ensure its success.