Pro bono case team: Developing an international expansion plan for a successful US campaign to decrease women's heart disease

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Analysis work streams

The team prioritized the countries for roll out based on expected impact and ease of implementation

Roll Out Plan

Phase one

  • Roll out "Go Red For Women" in countries that promise the smoothest implementation and highest impact
  • Build up learnings to use in more complex country settings

Phase two

  • Roll out in countries where "Go Red For Women" will potentially have a high impact but a harder implementation path
  • WHF will be able to leverage what was learned from phase one

Roll-out sequence agreed to ensure most efficient allocation of WHF resources


  • Daniel Daniel Consultant
  • Phillip Phillip Associate Consultant

Phillip was responsible for gathering the data on member associations and potential sponsors, and worked with Daniel to convert the data into useful insights.